Chipembele Wildlife Education Trust runs extensive, inspirational, culturally appropriate programs, teaching children and communities to protect and conserve the local wildlife and natural environment that is their natural heritage. These programs focus on the rapidly developing rural communities adjacent to the main entrance to South Luangwa National Park, Zambia which is home to Thornicroft’s giraffe, a subspecies unique to the area. There is an internationally acclaimed Conservation Education Centre on the banks of the Luangwa River where children from local schools attend for a full day’s lessons and activities. In addition, there is a small campus in the grounds of the local secondary school, putting the program right at the heart of the local community. This education is helping to conserve wildlife, to protect important habitats and to generate sustainable development for the benefit of the local population long into the future.